Watch Intro Video

Introduction to France

France retains its centuries-long status as a global center of art, science, and philosophy. It hosts the world's 5th number of UNESCO World Heritage Sites and is the leading tourist destination, receiving over 89 million foreign visitors in 2018

Want to learn more?

Enroll in the full course to learn more about France

Who should see this?

  • Companies interested in the French market

  • Companies already in the French market looking for more information

  • Companies in the process of entering the French market

What will you get from this course?

  • Knowledge and understanding about the French market

    Our Paris team will take you through the basics of French society, politics, economy, and will maybe let slip a few tips about the best parisian bistros. They will also explain how they can help you navigate this landscape.

  • Discover the major opportunity areas

    France may be perceived by some as old-fashioned, but it is actually a major hub for innovation and technology. It is also leading the green transition with important developments in several green industries. Take the course to find out how!

  • Practical pointers on how to enter the French market

    How to cope with cultural differences and language barriers? How to participate in tender processes? How to get public funding for your project? You will find information about all this in our course.

Course curriculum

  • 1

    Bienvenue en France !

    • Bienvenue en France !

    • Meet Innovation Norway Paris

    • Team Norway France

  • 2

    French business and economy - ambitious and courageous

    • France at a glance

    • The Green Shift - speeding up the energy transition

    • France Relance - a green recovery

    • A hub for innovation and technology

  • 3

    Major opportunity areas

    • Offshore wind

    • CCU & CCS

    • Hydrogen

    • Green shipping

    • EV and smart charging

    • Eco construction

    • Agriculture and agritech

    • The French outbound tourism market

  • 4

    Pardon my French

    • An introduction to French business culture

    • Dos and don'ts

    • French bureaucracy - a myth to be busted

  • 5

    Market, nuts and bolts

    • Choosing the right avenue

    • The business support system

    • The devil's in the detail: tender processes

  • 6

    Market opportunities

    • Commercial tender for floating offshore wind farm in Bretagne, France