Welcome
Welcome to the introduction to marketing for venture-backed tech companies, presented by Elysian Fields.
Every start-up needs an unfair advantage in acquiring and retaining customers to deliver sustainable, scaleable and profitable growth. Throughout this presentation, we’ll show you the critical steps that you need to take to acquire customers and unlock your unfair advantage.
- Why marketing
- Learn about the importance of marketing, and how marketing should change from an early start-up phase to a more established business.
- Four critical steps to secure customers
- Credibility, value proposition, creating a memorable brand and finding your "go-to" market are critical factors in securing customers.
- Tools to find out what your market advantage is
- Learn five tips to find out what your advantage is and how you can use it to secure market share.
If you’d like to discuss your business, revenue growth objectives and fund raising targets please get in touch by emailing fergus.hay@elysianfields.co