Branding and strategic positioning
This course is about the value of brand building and the difference between a trademark, a brand, and a strategic position. We provide step-by-step guidance and visual models that will help you on your way to taking a clear position in the market. Brand building is crucial for creating profitable growth and positioning yourself in a competitive market. By participating in this free course, you will gain insight into how you can leverage your competitive advantages and take a clear position in the market. The course is important for the target audience because it provides tools and knowledge that can strengthen the company’s identity and market position.
If you desire to
- Scale
- Renew
Who is it for
This course is for you if you want to build and strengthen your brand to achieve a clear position in the market. It is especially suitable for business owners and marketers who want to learn more about strategic brand building.
What you will learn
- Insight into why brand building is important for profitable growth and market positioning.
- Exercises and tools to build and differentiate your brand.
- Understanding how strategic choices affect the company’s identity and market role.
- Foundation for further work with strategy to ensure increased user experience and added value related to the brand.