Branding and strategic positioning
In this course, you will learn how to build a strong brand that positions your business for growth in a competitive market.
You’ll gain insight into why brand building matters, and understand the differences between a trademark, a brand, and strategic positioning. Through hands-on exercises, expert guidance and practical tools, you’ll identify your company’s competitive advantages – helping you claim a clear and compelling position in the market.
If you desire to
Scale
Renew
Who is it for
- Those looking to build and strengthen their brand and strengthen their market position
- Those who have ambitions for international growt and want to understand what shapes your brand - and how to adapt accordingly.
The course is Ideal for business owners and marketers who want to increase their knowledge of strategic branding. You'll get the best results by working on this as a team.
What you will learn
- Why brand building is important for profitable growth and market positioning.
- Exercises and tools to build and differentiate your brand.
- How strategic choices affect the company’s identity and market role.
- Foundation for further work with strategy to ensure increased user experience and added value related to the brand.
Lesson 1
Why are branding and strategic positioning important?
- Video
Lesson 2
Trademark, brand, and strategic position - what is the difference
- Video
Lesson 3
What is it and what is it about?
- Video
- Text
Lesson 4
Associations and clear positions
- Video
Lesson 5
Changes in the world can affect your brand
- Video
Lesson 6
The value of branding
- Video
- Text
Lesson 7
Introduction
- Video
Lesson 8
Brand Norway
- Video
Lesson 9
Launch film Brand Norway
- Video
Lesson 10
Introduction to the tasks
- Video
- Attachment
Lesson 11
What makes you unique?
- Video
- Attachment
Lesson 12
What does the future look like?
- Video
- Attachment
Lesson 13
Can you clearly define your why?
- Video
- Text
- Attachment
Lesson 14
Who are the most important target groups?
- Video
- Text
- Attachment
Lesson 15
What is the company’s culture and values?
- Video
- Attachment
Lesson 16
The way forward
- Video
- Text
- Attachment