Marketing - how to acquire customers and gain an advantage in the market
Marketing is key to growth and success. In this course, you’ll learn how to adapt your marketing strategies from the early startup phase to a more established business. We’ll walk you through the critical steps for attracting and keeping customers, and achieving sustainable, scalable and profitable growth.
If you desire to
Start
Scale
Who is it for
- Those who want to learn how to acquire and retain customers to achieve sustainable growth.
- Startups that want to understand the critical steps to secure customers and market share.
This course is aimed for founders and leaders of venture-backed tech companies.
What you will learn
- Why marketing is important, and how marketing should change from an early startup phase to a more established business.
- Four critical steps to secure customers: credibility, value proposition, creating a memorable brand, and finding your "go-to" market.
- Tools to find out what your market advantage is, including five tips to secure market share.
Lesson 1
Introduction to marketing tools for venture backed companies
- Video
- Attachment
Lesson 2
What is marketing?
- Video
Lesson 3
The four steps
- Video
Lesson 4
Step 1: Credibility
- Video
Lesson 5
Step 2: Value Proposition
- Video
Lesson 6
Step 3: Brand Personality
- Video
Lesson 7
Step 4: Go To Market
- Video
Lesson 8
Critical tools for unfair advantage
- Video
Lesson 9
About Elysian Fields