Markedsføring - hvordan skaffe kunder og få en fordel i markedet
Marketing is key to growth and success. In this course, you’ll learn how to adapt your marketing strategies from the early startup phase to a more established business. We’ll walk you through the critical steps for attracting and keeping customers, and achieving sustainable, scalable and profitable growth.
For deg som skal
Starte
Skalere
For kven
- Those who want to learn how to acquire and retain customers to achieve sustainable growth.
- Startups that want to understand the critical steps to secure customers and market share.
This course is aimed for founders and leaders of venture-backed tech companies.
Dette vil du lære
- Why marketing is important, and how marketing should change from an early startup phase to a more established business.
- Four critical steps to secure customers: credibility, value proposition, creating a memorable brand, and finding your "go-to" market.
- Tools to find out what your market advantage is, including five tips to secure market share.
Leksjon 1
Introduction to marketing tools for venture backed companies
- Video
- Vedlegg
Leksjon 2
What is marketing?
- Video
Leksjon 3
The four steps
- Video
Leksjon 4
Step 1: Credibility
- Video
Leksjon 5
Step 2: Value Proposition
- Video
Leksjon 6
Step 3: Brand Personality
- Video
Leksjon 7
Step 4: Go To Market
- Video
Leksjon 8
Critical tools for unfair advantage
- Video
Leksjon 9
About Elysian Fields